Envisioning the future of public transportation.
What could our public transportation system look like if we redesigned from the ground up with modern technology and urban planning trends?
Part of my time spent at frog design was dedicated to this project they had given to us interns. We spent about a month researching and synthesizing current and future trends of public transportation and related fields. We conducted qualitative interviews with a dozen people about what they liked and didn't like about public transportation. The next two months would be spent designing a new system based off our research and ideation. We designed a public system of low cost, networked, and auto-intelligent vehicles. Today's self driving cars only communicate with the environment around it, but what if the cars could talk to each other, a centralized supercomputer, as well as the environment? Well what we learned was that communication was a key variable in the systems efficiency.
Qualitative interview data
Early idea mapping
Ideating for each touchpoint & voting
Deciding design principles
Viral crunching the numbers
Sketches of potential ID forms
Creating our value proposition
Deciding our deliverables
Key Role: Interaction Designer & Researcher
Deliverables: Research, Presentation, Storyboard, Renders
Team: Drew Walcott, Cat Lam, Viral Shah, Ingrid Hong, Radhika Agarwal
Length: 3 weeks